Hey, this weekend my novel, Sands, will be featured on an awesome promotion site called “BookBub.” Basically, BookBub is a service that sends out an email to all its users when a book that falls within their preference profiles is on sale. The notifications go out to tens of thousands of people. It’s kind of a big deal. Lots of books get sold.
But selling books comes in two parts. Selling the initial book is part 1. Getting people to come back and buy the next book that comes out (along with all the others I’ve written, if possible) is where it gets tricky. The main hangup on that is actually a matter of communication. Unless the people who buy my books check Amazon, Barnes & Noble, or their local bookstore on a regular basis, they miss out on my new releases and announcements about my other books and signing events in their area. There’s no means of retention.
This is one reason why I have this website and this blog. But again, it isn’t effective unless people check here often. The most effective way for people to know what I have new books out or cool writing or signing events in their area is to sign up for my email list (also known as my Newsletter). I send out an email once a month letting people know when new books are coming out, my event schedule, and tidbits of my current, future, and past writing projects. Many times, I don’t share that information anywhere else.
Here’s the signup for my email list:
If you really want to be in the know on what’s going on, sign up for the email list. April’s Newsletter will go out on Monday, April 3rd. I’m serious. You should do it.
If you’ve happened here by way of the BookBub promotion, welcome. I hope to see you around for a long time coming. If you’re a regular reader, thank you. It’s only because of you that I’ve made it this far. Everyone else, I have but four words, Nitwit, Blubber, Oddment, Tweak.